Blue Peter

Blue Peter: The Vamps and a Brand New Competition! Was originally broadcast at 5 pm on CBBC. The remit of which is to “have a particular focus on informal learning, with an emphasis on encouraging participation” (BBC, 2017). The tone is light-hearted and energetic aimed at keeping the audience engaged and interested in taking part, making it the foundation to ensuring the audience pay attention to be able to participate properly.

The time slot works as the audience are not in school, however “they are creative dynamos” (BBC, 2017) and still need to be engaged. This explains the subject matter of the show which is a competition to design both mascots for the London 2017 championships, and the all new purple badge, awarded for reviewing the show. This means the show works on two levels, getting honest feedback directly from the audience, and working with the “Government’s new Childhood Obesity Strategy” (Harry Yorke, 2017), which then fits into the wider remit of the BBC which states that two of its objectives are, “Promoting education and learning … Stimulating creativity and cultural excellence” (BBC, 2017).

The presenters include two men and a woman, two are white and one is black. This gives the audience role models that hopefully they all can be inspired by. Representation is extremely important in our media and when Helen Skelton left in 2013 (“Helen Skelton: Presenter to leave Blue Peter – BBC News”, 2017), the current cast were brought in to help fulfil one of the BBC’s 2014 aims after a report found that “Black audiences were more likely to score the BBC lower than both Asian and white audiences” (Sharing Our Story Equality and Diversity at the BBC 2013, 2013) in terms of representation. Radzi was “already a familiar face to CBBC viewers of Wild” (“Helen Skelton to leave Blue Peter in line-up change – CBBC Newsround”, 2017) making him a good choice.

If Blue peter was to air on ITV it might look a lot like an up to date version of ITV’s old answer to it, Magpie. It was an “an adolescent-attracting version of Blue Peter but with a dash of street credibility” (“Blue Peter vs Magpie”, 2017). However, in today’s world, I think Blue Peter is the safest version of its own format it could be, and it serves its audience successfully in a generation of digital natives.

 

References

BBC – CBBC – BBC Trust. (2017). Bbc.co.uk. Retrieved 5 February 2017, from http://www.bbc.co.uk/bbctrust/our_work/services/television/service_licences/cbbc.html

BBC – Public purposes and purpose remits – BBC Trust. (2017). Bbc.co.uk. Retrieved 5 February 2017, from http://www.bbc.co.uk/bbctrust/governance/tools_we_use/public_purposes.html

BBC – The CBBC channel – Commissioning. (2017). Bbc.co.uk. Retrieved 5 February 2017, from http://www.bbc.co.uk/commissioning/tv/articles/cbbc-channel

Blue Peter vs Magpie. (2017). Den of Geek. Retrieved 5 February 2017, from http://www.denofgeek.com/tv/19433/blue-peter-vs-magpie

Blue Peter vs Magpie. (2017). Den of Geek. Retrieved 5 February 2017, from http://www.denofgeek.com/tv/19433/blue-peter-vs-magpie

Harry Yorke,. (2017). National school exercise scheme launched in bid to tackle childhood obesityThe Telegraph. Retrieved 5 February 2017, from http://www.telegraph.co.uk/education/2017/01/31/national-school-exercise-scheme-launched-bid-tackle-childhood/

Helen Skelton to leave Blue Peter in line-up change – CBBC Newsround. (2017). Bbc.co.uk. Retrieved 5 February 2017, from http://www.bbc.co.uk/newsround/23619115

Helen Skelton: Presenter to leave Blue Peter – BBC News. (2017). BBC News. Retrieved 5 February 2017, from http://www.bbc.co.uk/news/entertainment-arts-23622062

Sharing Our Story Equality and Diversity at the BBC 2013. (2013) (1st ed., p. 12). Retrieved from http://downloads.bbc.co.uk/diversity/pdf/Our_Story_Equality_and_diversity_at_the_BBC_2013.pdf

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